By uncovering anonymous website visitors to companies they are from and constructing buying groups based on behavioural data, Recotap helps companies programmatically find upselling, cross-selling opportunities in the existing Accounts, Discover new Accounts, map Known and Unknown website Visitors to Target Accounts and also score engagement readiness of Target accounts.
Recotap's integration with CRM and other third-party data sources for Firmographics, Demographic, Social, and Technographics, can programmatically perform Visitor-to-Contact-to-Account matching and score Target Accounts that starts to show a higher propensity for engagement.
By analysing the Intent, Interest patterns of the Contacts (Buyers & Influencers) and using advanced data analytics, Recotap can predict opportunities within a Targeted Account, that otherwise may go unnoticed.
Recotap’s AI algorithms can monitor website traffic and map anonymous website visitors to existing Accounts and continue to enrich the Contact and Account information. It can assess behavioural and interest patterns of Contacts and predict when they are ready to be converted as Marketing Qualified Account (MQA). It can automatically alert Sales, based on certain thresholds, to start engaging with the Buyers. It can map anonymous website Visitors to Accounts and build the Contact and Account graph. It can track interest patterns of the contacts and predict when they are ready to be engaged.
Recotap’s predictive modelling techniques intercepts 3rd party website traffic for what is called the Dark funnel intent and map it against own and firmographic dataset to auto-suggest prospect accounts. This is particularly useful for early-stage companies where Account selection and identification becomes a major problem due to the lack of reliable data.
Define segmentation rules that can dynamically grow your lists based on real-time visitor interaction, intent, firmographic data, third party data and launch personalised campaigns using the Target and Engage modules.
of marketers say lack of resources is the biggest obstacle in B2B lead generation.
cost companies spend on average to acquire new leads
of businesses say generating leads is their biggest marketing challenge.